Migrating an AI-built website

Your AI builder got you online quickly. We move what you built into Sanity and Next.js, so you can edit it, grow it and own it without spending credits on every change.

The site that got you started

Building your first website with Lovable or Claude was a sensible decision. It got you online in days rather than months, for very little money, at a point when you were still working out what the business was and who it was for.

The trouble tends to come later, once the business has grown and the site hasn't. Changing a headline means writing another prompt and hoping nothing else moves, adding a case study means regenerating a page, and the site often looks much like everything else made with the same tool. When you need it to rank, convert and say something specific about you, it was never really set up to do that.

We move AI-built websites to Sanity and Next.js, so your team can edit content without prompts, and then redesign them around the brand you have now.

Businessman walking up a street

Your brand has caught up with you

Very few companies know what they stand for on the day they launch. The first website is usually built around a best guess at the offer, the customer and the tone, and an AI builder is a good way to put that guess online quickly.

A year or two in, you know a great deal more. You've learned which customers stay, which services they actually pay for, how you talk about the work when you're explaining it well, and what makes you different from the companies you lose pitches to. That understanding is your brand, and the site you launched with was made before you had it.

This is why we treat a migration from an AI builder as two pieces of work. The first gives you a site you own and can edit. The second makes sure that site describes the company you've become, which in our view is the part your visitors notice most.

Woman arranging colours and designs

How it works

  1. Move the site to Sanity

    We take stock of every page, image, form and connected service, then rebuild the site in Next.js with your content in Sanity. Your team edits through fields set up around your content, with a live preview, so changing a headline costs nothing and can't break the page below it.

    Every address is mapped and redirected before launch, and search titles and descriptions are written properly, because AI-built sites often launch without them. The rest of the process is the same as on every migration we run.

  2. Redesign around the brand you've grown into

    We start with what you've learned since launch: who your best customers are, what they come to you for and how you'd describe the company today. From there we define the brand in a style guide covering colour, type, tone and layout, and design the site around it. This can happen alongside the migration, or as a second phase once you've had a few months with an editor you control.

  3. Look after it

    After launch, our maintenance covers hosting, security updates, monitoring and same-day fixes for critical issues.

Find out what moving your AI-built site would involve.

Send us a link to your current site, and the GitHub repository or code files if you have them, and we’ll go through how it was built, what it relies on and what moving it to Sanity would take. You’ll get a fixed quote and a timeline, with or without a redesign, and there’s no obligation to go ahead.

Where your site was built

How we move your site depends on how it was made. Some tools hand over the code, some leave it with you from the start, and some keep it on their own platform. Each one starts from a different place, but they all end the same way: a Next.js site with your content in Sanity, which your team can edit and you own.

Lovable

Lovable to Next.js and Sanity

Lovable syncs your project to GitHub, so we start from your existing code. We keep what’s worth keeping, move the content into Sanity and bring across anything in your Supabase database. Domains, databases and API keys are often set up under a personal login, so we move each one into your company’s name.

Made before May 2026? Older Lovable projects load content in the browser, so search engines may miss some of it. The rebuild serves every page complete.

Claude

Editing a website built with Claude

If Claude wrote your site, you already have the code, but editing it means going back to the chat and pasting in files, which gets slow and risky as the site grows. We keep the parts that work and rebuild the rest in Next.js with Sanity behind it, so updating a page no longer depends on finding the right conversation.

Other builders

Other AI builders

Some builders don’t let you export your site at all. That doesn’t stop you leaving. We rebuild the design, move your content across from the platform’s exports and the live site, and redirect every address.

Lovable

Lovable to Next.js and Sanity

Lovable syncs your project to GitHub, so we start from your existing code. We keep what’s worth keeping, move the content into Sanity and bring across anything in your Supabase database. Domains, databases and API keys are often set up under a personal login, so we move each one into your company’s name.

Made before May 2026? Older Lovable projects load content in the browser, so search engines may miss some of it. The rebuild serves every page complete.

Claude

Editing a website built with Claude

If Claude wrote your site, you already have the code, but editing it means going back to the chat and pasting in files, which gets slow and risky as the site grows. We keep the parts that work and rebuild the rest in Next.js with Sanity behind it, so updating a page no longer depends on finding the right conversation.

Other builders

Other AI builders

Some builders don’t let you export your site at all. That doesn’t stop you leaving. We rebuild the design, move your content across from the platform’s exports and the live site, and redirect every address.

What carries across

Moving platform doesn’t mean starting again. The first version of your site was built quickly, but it wasn’t built blind. Customers have read the copy, search engines have indexed the pages, and you’ve probably learned which parts do their job and which don’t. We bring all of that into the new site, so the move adds to what you have and nothing useful is lost.

What we keep

Your AI-built site holds copy you’ve already tested on customers, and a page structure that reflects how people find you. We treat both as a working brief, so the new site starts from what you’ve learned rather than from nothing.

Keeping your rankings

Every address is mapped and redirected before launch, and we check Search Console afterwards to catch anything that drifts. Many AI-built sites have little search history to protect, so the move is also a good moment to add the titles, structured data and page speed they launched without. See our approach to rankings.

Frequently asked questions

The questions we hear most often from teams whose site was built with AI.

No. We keep the copy, structure and anything else that's working.

No. We can migrate first and keep your current design, though we'd usually recommend at least a light refresh.

Lovable says the code it generates is yours to keep. After the move, you own the code, the content and the Sanity project.

Yes. It's the same process, with nothing to export.

Yes. We build AI tools into your Sanity Studio where they're useful, set up so they can't overwrite or delete your content. We can also build content pipelines, so any copy AI drafts follows your brand and tone before it gets anywhere near the site.

Every address is mapped and redirected before launch, so a page that ranks today shouldn't disappear. Some movement in the first few weeks is normal.

Smaller sites take about two weeks to migrate. A redesign adds time, and your quote includes a timeline.