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Why AI websites all look the same, and what it costs your brand
Computer monitor with branding work
  • Design
  • Artificial Intelligence
  • Insights

Why AI websites all look the same, and what it costs your brand

Most AI-built sites share the same handful of defaults. Here's where they come from, what the research says about first impressions, and why the design decisions still need a person.

Image of Dylan Brain, Managing Director of Tailroad Labs
Dylan Brain
8 min read